Pininfarina is the world's leading design house, established in 1930 in Turin, Italy, with more than 90 years creating heritage, made of aesthetic brands and stylistic features, avant-garde icons and technology that have marked the unmistakable Pininfarina style.

Recognized worldwide for designing car brands such as Ferrari, Maserati, Alfa Romeo, the Control Tower of the Great Istanbul Airport, Cyrela Residential Tower in Sao Paulo and the interior design of Juventus Stadium.

Pininfarina completed the artistic direction for the masterplan of the 20-hectare development, designing a proprietary transportation and mobility network, as well as various clusters of health & wellness-oriented amenity and public spaces, to support the community's 127 multi-family and single-family residential lots.

The Branded Community concept has increasingly gained traction in the real estate market through non-hotel "Premium Brands". Luxury brands offer opportunities and high returns in emerging markets and become highly attractive. They can reach prices double those of comparable non-branded properties. Success for brands is found in projects situated in prime locations, renowned architects, exceptional services and facilities, structures, all of which generate great appeal to buyers.